Home About Us Services Blog Contact Us Why you remembered that YouTube ad New research on using narrative structures to tell better stories and create more effective ads that deliver! Transforming the traditional as spot Like the TV experience it was originally designed for, the forced 30-second ad spot doesn't fit the way people watch…
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YouTube SEO: How to Rank Your Videos From Start to Finish
Video SEO: How to Rank YouTube Videos on Google
Looking to get more YouTube video views from Google? Google has sent over 160,000 views to our YouTube videos in the last ~12 months. That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. In this post, you’ll learn how to rank…
50 Facebook Ad Examples We Actually Clicked
Capturing your target audience’s attention on Facebook is difficult when there’s an endless amount of profiles to browse, articles to read, and videos to watch. Facebook Ads, though, give you the chance to cut through the noise. You need to stand out from the distractions of family photos, exciting life highlights, and the pressure to…
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant…
New Google Analytics Data Retention Controls: Who, What, Where, When and Why
Whom does it affect? Chances are, you. While the new Google Analytics data retention controls have no effect on standard aggregated reporting, user and data retention should be a top-priority to those who use “certain advanced features like applying custom segments to reports or creating unusual custom reports,” according to Google. If you find yourself thinking, I’ve…
Social Media’s Halo Effect on Organic Search
Selena Gomez Tweets about Daireds On December 30th, 2009, Selena Gomez, (better known for her role as Alex Russo on the TV show “Wizards of Waverly Place”), visited Daireds Salon and Spa Pangea (client) for a haircut. Later, she tweeted about the positive experience to her 1.3 million followers. What followed was a minor Twitter…
Search Rankings and What That Means for Marketers
As a marketing coordinator, I’m always wondering, “How do I get more Twitter followers?” “How do I get more engagement on Facebook?” and “How do I generate leads?” What I and many other marketers are really asking is how does search engine rankings work? What can we do to rank better? In this blog, I…
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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.